You have the idea. We’ll build the business around it.
A food brand needs five things: a name, a menu that makes money, a licensed company, a place on the delivery apps and a kitchen that cooks it the same way every time. We build all five, then run the last one for you.
What we build before a single order comes in
The brand
Positioning, name, logo, packaging design and the launch assets the delivery platforms need. We check name availability through the relevant process. A logo is not a registered trademark, and we will tell you what registering one involves if you want it.
The menu
Up to 30 items, each with a recipe spec, portion size, modifiers, description, packaging and a costed price. Built around what travels well and what holds margin, not only what sounds good.
The company
Trade licence with the first year’s cost covered up to AED 5,000, corporate tax registration, bank account application support, and VAT registration where it applies.
The listings
Applications and menu setup for the relevant delivery platforms.
The kitchen
We match your menu to a WeCook kitchen or an approved partner kitchen with the right cuisine capability and delivery coverage, then set up procedures, suppliers and staffing.
Two routes, depending on how unusual your food is
Your concept is built on formats and ingredients we already source and produce.
- Fastest route to market
- Fixed plan pricing
- Up to 30 menu items
- One production location
You have your own recipes, a chef-led product, specialist equipment or an international brand to replicate.
- NDA signed where appropriate
- Recipes tested and standardised
- Sub-recipes and quality checks documented
- Kitchen, capacity and terms quoted
Signature work is individually priced. Nothing specialist is assumed to fit standard-plan pricing until it has been assessed.
You keep control of the things that matter
We decide one thing: how the food gets produced to the standard we agreed, and who stands behind it in the kitchen.
How a launch actually runs
We look at the idea, the customer and the price point.
You get the scope in writing before anything is built, with the kitchen fit and plan selected.
With your approval at each stage, not one reveal at the end.
Applications submitted and tracked by us.
Packaging checks and team briefing. You taste the menu from the kitchen that will produce it.
Once approvals and kitchen readiness are confirmed.
Orders, reporting and menu reviews, ongoing, with the numbers in front of you.
An honest word on timing. There is no go-live date before approvals, menu development and kitchen readiness are confirmed. Anyone who hands you one at the proposal stage is guessing.
What the plan covers, and what it does not
Everything needed to get the brand built, licensed, listed and producing.
- Brand and menu build
- Design and packaging guidance
- Sourcing of suitable menu imagery
- Trade licence setup up to AED 5,000
- Corporate tax registration assistance
- Bank account application support
- VAT registration where applicable
- Platform applications and menu setup
- Kitchen onboarding and managed production
Real costs that move with your sales, passed through at what we actually pay.
- Ingredients at the agreed prices in your costing
- Packaging at actual procurement cost
- Delivery platform commission and fees
- Discounts and advertising you approve
- VAT and other applicable taxes
- Licence renewal from year two
- Original food photography beyond sourced imagery
- Work outside the approved menu, location and scope
Before you commit to anything
A customer-facing food concept that sells through delivery channels while production happens in a licensed commercial kitchen. It does not need a dine-in restaurant of its own.
No. A rental gives you space to run with your own staff and processes. Here you are buying an operating service, and the kitchen, equipment and team come with it.
Often, yes. We review its activities against the proposed kitchen and platforms, and confirm any additional approval or amendment in the proposal.
No. We provide the operation and the costing. Demand depends on the concept, the location, the competition, your ratings, your pricing and your marketing.
Share your concept or menu
Send the idea, the menu or the recipes. We will tell you what it takes to produce it in Dubai and what it costs.