Three ways to pay. Same operation behind all of them.
Every standard plan includes the brand launch and managed production for one brand, an approved menu of up to 30 items, and one production location. What changes is how much you pay upfront, how much you pay monthly and how much is tied to sales.
Fixed, Hybrid, Annual Partner and Signature
- UpfrontAED 10,000
- MonthlyAED 5,000 a month
- Sales-based fee5%, only on monthly eligible sales above AED 30,000
- UpfrontAED 10,000
- MonthlyAED 2,999 a month
- Sales-based fee9.5% on the first AED 30,000, 14.5% above it
- UpfrontAED 25,000 year one
- MonthlyNone
- Sales-based fee10% on the first AED 50,000, 15% above it
- UpfrontQuoted
- MonthlyQuoted
- Sales-based feeQuoted
All fees exclude VAT. The higher percentage applies only to the portion above the threshold. Eligible sales are completed food and beverage sales after customer discounts, excluding VAT, delivery charges, cancellations and refunded items, reconciled to platform records.
What the three plans cost at AED 20,000 a month
No sales fee, because AED 20,000 sits below the AED 30,000 threshold.
AED 2,999 plus 9.5% of AED 20,000, which is AED 1,900.
10% of AED 20,000, on top of the upfront annual payment.
Ingredients, packaging, platform charges and marketing sit outside all three.
Included in the upfront payment, and billed separately
Included upfront
- Brand and menu launch
- Design and packaging guidance
- Sourcing of suitable menu images
- Licence setup with first-year trade licence charges up to AED 5,000
- Corporate tax registration assistance
- Bank account application support
- VAT registration assistance where applicable
- Platform application and menu setup
- Production onboarding
Billed separately
- Ingredients at the agreed billable prices in your costing
- Packaging at actual procurement cost
- Platform commissions and fees
- Discounts and advertising you approve
- Optional marketing management
- VAT and other applicable taxes
- Licence renewals from year two
- Original food photography beyond the sourced imagery
- Work outside the approved menu, location and standard scope
Bank, authority and platform approvals are controlled by those third parties. Trademark registration is scoped and priced separately. There is no additional production fee stacked on top of the percentages above.
The commitment, stated plainly
Payments are made by cheque. The initial payment is due before work begins.
Fixed and Hybrid are annual subscriptions with twelve post-dated monthly cheques. Variable charges are invoiced separately.
There is an initial six-month lock-in. After that, a brand may be closed with two months’ written notice.
The Annual Partner service-year payment is non-refundable if you close during that year.
Weekly ingredient and packaging invoices are due within three business days.
Unpaid undisputed invoices may lead to suspension after written notice, while subscription time and time-based fees continue.
Full terms are in the signed agreement. If anything on this page contradicts that agreement, the agreement governs.
If we are not cooking, these prices do not apply
Brands that need only storage, packing and dispatch are quoted on storage type, handling and order volume. Cooking-plan pricing is never applied automatically to a service with no cooking in it.
See storage and dispatchRequest a proposal for your brand
Tell us the concept, the menu and the area. We will come back with the plan that fits and the numbers behind it.